Search results for "Agencies"

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Does data pose a threat to creativity?

which many agencies are genuflecting, he pointed out that "supermarkets had so much customer data coming ...

Lord Sugar committed to 'no-brainer' Amscreen

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its...agencies are profligate like that). There is bit of a pattern. This occasion continues the theme. Today ...

Is quality of direct marketing falling?

cellar full of salt. Creative chiefs at large mainstream agencies have had a nasty habit down the ...

Rapier's post mortem begins as Hornby rides in

communications sphere rather than attempt to compete against mainstream ad agencies, which many would say was one ...

Do UK direct agencies lack big ideas?

Direct marketing agencies have long been criticised for not being able to produce the sort of big ...

Editorial: Risks of integration may outweigh rewards for COI

lots of interest in its proposed move to bring all of its agencies - creative, digital and direct...many of its agency suppliers. Digital agencies on the COI roster often carp at what they claim is the ...

Close-Up: Live issue - Big Awards 2008: the gold medallists

will also have noticed that both were taken home by what you might call "traditional" agencies, not ...

Close-Up: Live Issue - Will mobile ever fulfil its potential?

educate advertisers and agencies about what's possible on mobile right now, and do exactly what we did ...

Close-Up: 'I don't want to debate the direct mail medium'

bring representatives from IPA member direct, media and digital agencies to take their place on the ...

Green is the new black - sustainability leads the way

agencies working with brands, this is our opportunity to take the lead on this fundamental issue. We are ...

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