Digital learns to play a new role: Roundtable discussion
29 Jun 2011 | by Stuart Derrick
director , admits that there are other options: "Most agencies still come up with an idea in the creative ...
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, who founded Addictive in 2010, has been running digital agencies since 1995. He was one of three ...
director , admits that there are other options: "Most agencies still come up with an idea in the creative ...
The speed of digital leaves many businesses in its wake. Agencies must act on ideas more quickly...can mean they let a fear of failure stop them from trying. The imperative on agencies, then, is to ...
agencies sprang up as the industrial revolution launched into full swing. Production capabilities ...
, powerful digital experiences are still a rarity, but can be achieved by agencies concentrating on what ...
. There has also been plenty of technical creativity from agencies (ourselves included) to earn "likes ...
. Agencies must simplify the complex challenges of communicating effectively in the digital age. Free of ...
soul-searching and no small amount of wool-pulling to ensure that agencies can present themselves as having ...
political paralysis prevents progress, meaning clients turn to agencies to find out and deliver what's next ...
networks were going to the same agencies and pitching for the same CPM campaigns that the publisher ...