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Think BR: What Google believes will deliver success in 2012

team promotes a spirit of open collaboration with its different agencies and media partners. In a ...

Andrew Walmsley's 12 digital predictions for 2011: did they come true?

multilayered business relationship with agencies, and I predicted the demise of this way of choosing an agency ...

Andrew Walmsley on Digital: Changing the agency game

For as long as anyone can remember in the world of marketers and agencies, the relationship ...

Think BR: It takes two to tango

ATTRIBUTION. Whether it s within online channels, or across media, marketers and agencies are developing ...

Think BR: What marketers can learn from baseball

theory of channel proliferation (agencies have been banging that drum for years), yet they still seek to ...

Think BR: And the winner is... social video!

also clients, agencies and regulatory bodies, who have seen a need for formats to fill the traditional ...

Andrew Walmsley on Digital: The tech sector needs you

, or whether the Network sells Real Time. What worried me most were the digital agencies, since this ...

Andrew Walmsley on Digital: A more refined site strategy

. Expensive agencies and even more expensive consultants were tasked with a root-and-branch reinvention of the ...

Claire Beale: Post-digital, everyone is hyping social media.

The death of digital should be a relief to ad agencies. They won t have to expend all that energy ...

Russell Davies: Apple's ability to invent makes it the envy of the C-suite

, not because of the magic of "design thinking" but because design agencies can put a new product on the ...

 

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