Raymond Snoddy on Media: C4 ad trial is bang on target
09 Dec 2008 | by Raymond Snoddy
have since been broadcast from 12 participating media agencies. It may have the whiff of a big ...
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ITV2 at ten years old
09 Dec 2008 | by Andy Fry
coherent strategy, either editorially or in terms of selling to media agencies.' Editorially, says Desmond ...
What it's really like inside Paramount UK
02 Dec 2008 | by Becky Wilkerson
much as we can to our external agencies to make sure they are inspired by our brands. What is the ...
Targeted TV ads present new opportunities
02 Dec 2008 | by Andy Fry
a new box. Sky's experimentation does not always spell trouble for advertiser and agencies, though ...
Digital & Direct brief: Arts Council selects agencies
02 Dec 2008
The Arts Council has selected four agencies to handle its digital projects following a tender
Marketing Digital Report: Is it prizes for all, or last past the post?
02 Dec 2008
agencies surveyed, 96% rated it as 'very' or 'quite' cost-effective for driving customer acquisition. The ...
Marketing Digital Report: Affiliate - Reward is its own virtue
02 Dec 2008
incentivises users to become repeat purchasers?' she asks. There's also support for this view from agencies ...
A new era for commercial radio
11 Nov 2008 | by Andy Fry
few years ago, agencies and advertisers would have cried foul at a company controlling 40% of the ...
ITV merges online and video operations
11 Nov 2008 | by Fiona Ramsay
extra interactive red-button content and a mobile site for free highlight clips. Media agencies say the ...
Media brief: John Brown retains account
11 Nov 2008
employees, after a four-way pitch against undisclosed agencies.
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