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Media choice: Digital escalator panels

challenge for clients and agencies is to crack an effective use of creative and exploit the benefits of the ...

Media Analysis: A show-stopping performance?

format is not doubted by media agencies. Chris Hayward, head of investment at ZenithOptimedia, believes ...

Sky enters on-demand battle with Anytime TV

its 8.4m digital satellite viewers. Sky is in talks with advertisers and agencies about commercial ...

BDH\TBWA launches £1m campaign for Brother

Created by BDH\TBWA and supported by other TBWA\Manchester agencies Staniforth and Digerati, the ...

Perspective - Online adaptation provides exciting ifuncertain challenge

It's been a year of rough and tumble for media agencies. Yet there are reasons to be cheerful...on the rise, but the level of challenge this has presented to media agencies cannot be ...

Close-Up: Live Issue - How 2006 has helped shape the future ofmedia

creative ideas have never been more highly valued. Whether in mainstream agencies, media companies or ...

Close-Up: Live Issue - Where does United London go now?

Group, which was constructed to rival Fallon, Wieden agencies where there's a place for them and ...

Hotline: Gap shortlists agencies

Gap has shortlisted MediaCom and PHD to pitch against the incumbent, ZenithOptimedia, for its pan-European media planning and buying account. However, it is not reviewing its relationship with Naked Communications.

Hotline: Premier Foods shortlists agencies

Premier Foods has shortlisted Starcom and Carat for its media planning and buying business. Walker Media and the incumbent on the account, ZenithOptimedia, have been eliminated. The review is unaffected by Premier's recent takeover of the rival food manufacturer RHM.

The World: New Delhi - Agencies invited to pitch for £10m steel account

, has approached eight agencies to pitch for its business....large and small steel manufacturers. The contacted agencies are Bates Enterprises, McCann Erickson ...

 

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