Media Analysis: A show-stopping performance?
13 Dec 2006
format is not doubted by media agencies. Chris Hayward, head of investment at ZenithOptimedia, believes ...
challenge for clients and agencies is to crack an effective use of creative and exploit the benefits of the ...
format is not doubted by media agencies. Chris Hayward, head of investment at ZenithOptimedia, believes ...
its 8.4m digital satellite viewers. Sky is in talks with advertisers and agencies about commercial ...
Created by BDH\TBWA and supported by other TBWA\Manchester agencies Staniforth and Digerati, the ...
It's been a year of rough and tumble for media agencies. Yet there are reasons to be cheerful...on the rise, but the level of challenge this has presented to media agencies cannot be ...
creative ideas have never been more highly valued. Whether in mainstream agencies, media companies or ...
Group, which was constructed to rival Fallon, Wieden agencies where there's a place for them and ...
Gap has shortlisted MediaCom and PHD to pitch against the incumbent, ZenithOptimedia, for its pan-European media planning and buying account. However, it is not reviewing its relationship with Naked Communications.
Premier Foods has shortlisted Starcom and Carat for its media planning and buying business. Walker Media and the incumbent on the account, ZenithOptimedia, have been eliminated. The review is unaffected by Premier's recent takeover of the rival food manufacturer RHM.
, has approached eight agencies to pitch for its business....large and small steel manufacturers. The contacted agencies are Bates Enterprises, McCann Erickson ...