Death of the agency brand is bad news in era lacking diversity
17 Nov 2006 | by Ian Darby, ian.darby@haynet.com
disappeared as the result of mergers with sister agencies (Brand Connection into Initiative, for example ...
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Perspective - Online adaptation provides exciting ifuncertain challenge
08 Dec 2006 | by by Ian Darby
It's been a year of rough and tumble for media agencies. Yet there are reasons to be cheerful...on the rise, but the level of challenge this has presented to media agencies cannot be ...
TV you can't afford to miss
15 Nov 2006
.' ITV trading director Simon Lent is doing the rounds at agencies, trying to convince them that ITV1's ...
Media: All about ... Online sales operations
10 Nov 2006 | by Alasdair Reid
customers. Agencies were not exactly happy about this. When operating in his previous role as the sales boss ...
It may not be too late for this year's turkey to avoid a stuffing
10 Nov 2006 | by Ian Darby
departments for years, and there is still some lingering scepticism at agencies over whether or not they ...
Andrew Walmsley on digital: Google is clouding agency probity
08 Nov 2006
revenue will follow. So why is the company running around in circles trying to induce agencies to spend ...
Adland will gain from M&S's new-found loveof ads
03 Nov 2006 | by by Francesca Newland
M that ad agencies aren't sure about their respective futures now that the digital boys are ...
Speaking a second language is now the height offashion
03 Nov 2006 | by by Ian Darby
experience is demanding more cash. It's not hard to sympathise with this view. It seems that agencies are ...
Why IPG can't afford to emasculate mediaagain
27 Oct 2006 | by Claire Beale
reminder that while ad agencies can be pretty good at selling their clients' brands, they're often ...
New-business run has Mediaedge:cia turning the corner
27 Oct 2006 | by Ian Darby
won in pitches against rival WPP media agencies shows that it is more than capable of standing on its ...
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