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News brief: London Development Agency seeks agencies

20 Dec 2006

growth in London, is seeking agencies to handle design, creative, marketing, brand strategy, online and

Agency of the Year: Media Agency of the Year - OMD

20 Dec 2006 | by Nicola Clark

's media-holding company, Group M, which includes sister agencies MediaCom and MindShare, has undoubtedly provided ...

Ultimate Marketing Manual 2006: Integration - Unity of purpose

13 Dec 2006 | by Robert Gray

Ensuring that your roster of agencies works well together is crucial to driving your marketing...You've developed your integrated strategy and have a balanced roster of specialist agencies. So ...

ITV scraps plans for digital roster

13 Dec 2006

ITV is believed to have abandoned the idea of creating a roster of digital agencies to promote key...to three digital firms to work alongside roster agencies M&C Saatchi and MindShare. However, this ...

Channel 4 eyes brand partners

13 Dec 2006

channels' existing media agencies. C4 has previously secured highly successful marketing partnerships for ...

Ultimate Marketing Manual 2006: Integration - Collaboration is imperative

13 Dec 2006 | by Suzy Bashford

Agencies love talking about integration. Their pitches are full of buzz phrases such as ...

Sky enters on-demand battle with Anytime TV

13 Dec 2006 | by Gareth Jones

its 8.4m digital satellite viewers. Sky is in talks with advertisers and agencies about commercial ...

Media choice: Digital escalator panels

13 Dec 2006 | by Emma Dibben, Director of outdoor, Initiative

challenge for clients and agencies is to crack an effective use of creative and exploit the benefits of the ...

Media Analysis: A show-stopping performance?

13 Dec 2006

format is not doubted by media agencies. Chris Hayward, head of investment at ZenithOptimedia, believes ...

Sky enters on-demand battle with Anytime TV

12 Dec 2006 | by by Gareth Jones

its 8.4m digital satellite viewers. Sky is in talks with advertisers and agencies about commercial ...

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