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The iPad bandwagon rolls into town

publisher has been talking to media agencies about the ad opportunities the app offers. Sister company Sky ...

Andrew Walmsley on Digital: Why old and new don't mix

many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ...

Jeremy Lee on Media: Context is everything

advertising mantra - engagement - has spawned an entire industry of agencies that believe that the old ad ...

Andrew Walmsley on Digital: Media agency meltdown

The industry's business model is about to implode, and the agencies have only themselves to blame...., squeezed by the recession, media agencies have had their fair share of these problems. However, a recent ...

New musical success

.' Agencies also complain that events can be of dubious quality. 'Sometimes you feel that event organisers are ...

Andrew Walmsley on Digital: Sauce for the goose

channels that carry individual programmes their agencies are instructed to avoid. They fret about share ...

Andrew Walmsley on Digital: You get what you pay for

opportunity to reinvent agencies' relationship with clients - from cost to value. So, has this turned out to ...

Jeremy Lee on Media: The real power of spending

The latest focus on COI adspend has serious implications for brands, media owners and agencies....seasonal stand-off between media agencies and media owners as they thrash out terms, which usually results ...

BMW reviews UK advertising account out of WCRS after 29 years

WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been ...

Andrew Walmsley on Digital: advertisers still need intermediaries in digital age

As the web has evolved, so has the nature of its intermediaries, but agencies still have a role to...services, the same dynamic has troubled media agencies. Would they become marginalised or even redundant ...

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