Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ...
publisher has been talking to media agencies about the ad opportunities the app offers. Sister company Sky ...
many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ...
advertising mantra - engagement - has spawned an entire industry of agencies that believe that the old ad ...
The industry's business model is about to implode, and the agencies have only themselves to blame...., squeezed by the recession, media agencies have had their fair share of these problems. However, a recent ...
.' Agencies also complain that events can be of dubious quality. 'Sometimes you feel that event organisers are ...
channels that carry individual programmes their agencies are instructed to avoid. They fret about share ...
opportunity to reinvent agencies' relationship with clients - from cost to value. So, has this turned out to ...
The latest focus on COI adspend has serious implications for brands, media owners and agencies....seasonal stand-off between media agencies and media owners as they thrash out terms, which usually results ...
WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been ...
As the web has evolved, so has the nature of its intermediaries, but agencies still have a role to...services, the same dynamic has troubled media agencies. Would they become marginalised or even redundant ...