Editorial coverage can be a powerful commercial edge
31 Oct 2002
the realm of editorial endorsement and beyond. That's integration, but how many agencies are planning ...
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Agencies line up as Lucozade Sport calls pitch
31 Oct 2002 | by Mark Sweney,
LONDON - GlaxoSmithKline is talking to non-roster agencies about the £3m account for its Lucozade...outside agencies to pitch in the UK breaks with the policy GlaxoSmithKline adopts globally for Lucozade ...
STOP PRESS: ING Direct talks to creative and media agencies
31 Oct 2002
creative and media agencies about the launch of a consumer service in the UK. The brief, worth between £10m
Independent media task goes to MPG
31 Oct 2002 | by POPPY BRECH
from several creative agencies, although it denies it is reviewing its creative account....creative agencies. However, he said he was happy with the performance of Walsh Trott Chick Smith, the ...
National Express hires director for Q jump ticket site
31 Oct 2002
refused to comment on whether it was actively in talks with other agencies. Qjump is currently running ...
ANALYSIS: ITV's quest to restore confidence
31 Oct 2002 | by POPPY BRECH
revenues only slowly on the mend, he acknowledges the big job to do in wooing advertisers and agencies ...
DIRECT: M&SFS extends TBWA/GGT relationship
31 Oct 2002 | by BEN BOLD
March of this year. TBWA/GGT Direct is one of three below-the-line agencies that works with M SFS ...
Microsoft names Xbox Live launch marketer
31 Oct 2002 | by RAVI CHANDIRAMANI
marketing of Xbox Live would be through the brand's existing advertising agencies. Bartle Bogle Hegarty ...
FIELD MARKETING: How to find the right brand ambassadors
31 Oct 2002 | by RACHEL MILLER
many clients are no longer handing over the whole field marketing operation to their agencies. Instead ...
CHANNEL 4 TROUBLED AT 20?
31 Oct 2002 | by POPPY BRECH
One) agencies say the channel has earned its place on advertisers' schedules. "In a multi-channel ...
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