Search results for "Agencies"

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Original innovator sees direction vindicated by award

agencies set up on more traditional lines?" Paul Phillips, the AAR's director of advertising and media ...

Work within a brand vision

find the Best Marketing Employers 2002 from agencies and client marketing departments, it was these ...

THE MEDIA BARONS: Doug Flynn

of the world's media agencies, Flynn stands out, despite his anonymity on the industry stage. As the ...

Superbrands case studies: Burson-Marsteller

have invested heavily, buying organisations and agencies across a variety of marketing disciplines ...

Superbrands case studies: Carat

buying groups as well as management consultancies, media auditing companies, creative agencies ...

BROADCAST: Who's in control of radio promotions? - Media buyers have muscled in on radio promotions. PROs should try to claim them back as editorial placements, writes Chris Scott

managed to achieve good results. But beyond the quasi-academic view that PR agencies should handle ...

Superbrands case studies: J Walter Thompson

visibility has traditionally been with above-the-line advertising agencies, the marketplace has evolved over ...

Superbrands case studies: Landor

branding consultancy and design business has enjoyed rapid growth during the 1990s. Agencies specialising ...

Celebrity branding Bollywood style

professional: "Earlier, when advertising agencies were bereft of ideas they used sex to promote brands. Today ...

Superbrands case studies: McCann-Erickson

the store, we have failed you." Product McCann-Erickson advertising has nine agencies throughout ...

 

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