Metro advertising initiative does the industry a service
08 Nov 2001
. It's just that, when it comes to their own advertising and marketing budgets, agencies and media ...
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Is fuzzy marketing the
future of advertising?
19 Nov 2001
Five years ago, integration was seen as the way forward but most agencies just paid lip service to ...
Why going ahead with the Tempus
deal is good news for WPP
07 Nov 2001
personalities and the agencies. The Tempus chairman Chris Ingram has been vocal during this battle. Only last ...
The changing world of beer ads
02 Nov 2001
how do agencies achieve stand-out? Dennis Ryan, executive creative director of JWT Chicago, has ...
It's decision time for Dentsu but will it go with WPP or B|Com3?
25 Oct 2001
, clients still embrace the commission system and agencies can work for multiple clients in the same..., clients still embrace the commission system and agencies can work for multiple clients in the same ...
Media heads lack passion as shops seek out mergers
27 Sep 2001
. It is simply a fact of the new media world order. Against this backdrop, many media agencies ...
Leo Burnett tops creative league table
17 Sep 2001
, and Leagas Delaney, which was just a point behind BBH on 66. Agencies are awarded a maximum of ...
Global ad consolidation predicted as Hewlett-Packard merges with Compaq
04 Sep 2001
shots, which would put HP's agencies in a stronger position. On the HP side, the work is ...
When bust means boom for start-ups
03 Sep 2001
be the best. Billings may plunge and accounts with large agencies become dormant, but the lower costs ...
Glossies dominate the ABCs
20 Aug 2001
". She also highlighted the importance for media agencies to "read the details" to check such information ...
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