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TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

19 Dec 1998 | by ROBIN COBB

higher-level marketing qualifications at a far greater rate than are agencies and consultancies. The ...

PROFILE: Big bad Woolfenden - PAUL WOOLFENDEN COMMERCIAL DIRECTOR EXPRESS NEWSPAPERS

19 Dec 1998 | by RUTH NICHOLAS

always have demanding relationships with their agencies, which will leave some bruised by the ...

at the upheaval facing agencies as new rules are unveiled

18 Dec 1998 | by ANDREW GRICE

tobacco promotion (Campaign, last week), another door will open - for some agencies, at least....on tobacco promotion (Campaign, last week), another door will open - for some agencies, at least ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation

18 Dec 1998 | by KEN GOFTON

the agencies that are benefiting. The battle in the marketplace has also brought business for ...

Rapier wins #8m Guardian Direct task

18 Dec 1998 | by ELEANOR TRICKETT

agencies, Lowe Direct....incumbent agencies, Lowe Direct. Rapier will work alongside the above-the-line agency, BMP DDB, to ...

CAMPAIGN DIARY: She magazine gets to grips with man for its masculine makeover

18 Dec 1998 | by MAIRI CLARK

She magazine asked seven agencies to come up with a campaign to relaunch the much-maligned male.... So She magazine asked seven agencies to come up with a campaign to relaunch the much-maligned male ...

EDITORIAL: Smiley licensing is no laughing matter

18 Dec 1998 | by STEFANO HATFIELD

The Smiley Licensing Company has been busy wiping the smiles of the faces of agencies using the...The Smiley Licensing Company has been busy wiping the smiles of the faces of agencies using the ...

Govt to crack down on fly-posting operations

18 Dec 1998 | by Our Parliamentary correspondent

ad agencies even though it is illegal. They described it as a cost-effective, high-impact medium ...

EDITOR’S COMMENT

18 Dec 1998 | by STEFANO HATFIELD

independent agencies believed the time was right to sell, partly because slowdown loomed and partly due to ...

Whitbread assigns Hoegaarden brand initiative to Mother

18 Dec 1998 | by EMMA HALL

: Whitbread has a roster of agencies but Mother is the right partner - it is great to work closely with an ...

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