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Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

Fewer than half of agencies believe that client briefs are well articulated and that the marketers...IPA president Ian Priest. "Both clients and agencies need to adapt together to continue to improve how ...

The World's Leading Independent Agencies 2013: Happiness

12 Apr 2013

at great agencies around the world. We are proud to see them go. To form them, we invest in them ...

The World's Leading Independent Agencies 2013: Ideal

12 Apr 2013

Most people in communications see advertising agencies - and other types of agencies, including ...

The World's Leading Independent Agencies 2013: Karmarama

12 Apr 2013

Everyone knows that agencies have the most vibrant cultures in the business world. We work hard ...

The World's Leading Independent Agencies 2013: MBA

12 Apr 2013

Agencies need to adapt to changing culture and technology but, as Don Draper showed, without losing...for agencies. In series five of Mad Men, Don Draper is out of sorts. His mind isn't on the game and ...

The World's Leading Independent Agencies 2013: El Laboratorio

12 Apr 2013

As the bridge between brands and consumers, agencies should think less about what to say to people...internet; they could be music. Whatever they are, they will be extraordinary. Agencies and advertisers ...

The World's Leading Independent Agencies 2013: Grabarz & Partner

12 Apr 2013

Independent Agencies 2013 ...

The World's Leading Independent Agencies 2013: Kolle Rebbe

12 Apr 2013

develop a profile of which sort of partner agencies you would ideally like. Then just be a client. Call a ...

The World's Leading Independent Agencies 2013: SapientNitro Europe

12 Apr 2013

successful businesses of media agencies and research companies. Not surprisingly, the success of these ...

The World's Leading Independent Agencies 2013: The Hallway

12 Apr 2013

effective solutions than network agencies....efficient solution - the benefits of specialisation without the headache of multiple agencies with competing ...

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