Fewer than half of agencies believe that client briefs are well articulated and that the marketers...IPA president Ian Priest. "Both clients and agencies need to adapt together to continue to improve how ...
Larger PR agencies are winning digital business from specialist shops as they strengthen their...agencies over digital shops, compared with 35 per cent for the same period in 2012.
Pearlfinders MD ...
09 May 2013
Ad agencies incubating start-ups is nothing new some (such as Albion) have been doing it for ...
The search is in its early stages, but several agencies have been approached for the creative ...
24 Apr 2013
| by Opinion
are the new agencies"
This last one is borne out of necessity. Since the turn of the century ...
Three agencies have withdrawn from Betfair's pan-European creative pitch, amid claims the brand...The betting exchange approached eight agencies, but three declined to submit RFIs after an initial ...
15 Apr 2013
| by Joel Fothergill
scale of the top 30 creative agencies based on billings for 2011 and 2012....See how the top 30 creative agencies compare in scale to each other and view the percentage ...
The world's second-biggest cruise ship operator is on the lookout for comms help as the industry seeks to move on from the Costa Concordia disaster.
12 Apr 2013
at great agencies around the world. We are proud to see them go. To form them, we invest in them ...
12 Apr 2013
Agencies need to adapt to changing culture and technology but, as Don Draper showed, without losing...for agencies. In series five of Mad Men, Don Draper is out of sorts. His mind isn't on the game and ...