Adwatch (July 27): Top 20 recall - Persil all washed out?
27 Jul 2011 | by Toby Horry, Managing partner, Dare
that the Persil ad highlights the single biggest error that brands and agencies make when taking this ...
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Editor's Comment: Have you missed the 2012 boat?
27 Jul 2011 | by Noelle McElhatton
sponsor-cops than the FIFA World Cup. Given the volume of sponsors and marketing noise, some agencies are ...
Helen Edwards on Branding: Global theory, local practice
27 Jul 2011 | by Helen Edwards
collude with their agencies to rebut the global approach, arguing that it will lead to 'lowest common ...
Just-Eat hires O2 marketer to lead brand development
26 Jul 2011 | by Daniel Farey-Jones
expansion, managing its creative, media, sponsorship and PR agencies. He will work directly with chief ...
Greater Insight: Round table
26 Jul 2011
support for the work they do, and the insight industry is no exception. Market research agencies are ...
Greater Insight: Matthew Harrison, B2B International - Taking a different approach
26 Jul 2011
the past 10 years. This has resulted in market research and intelligence agencies exploring a wider ...
Ryanair's Michael O'Leary on the environment, agencies and the recession: 10 outrageous quotes
26 Jul 2011 | by Staff
] On ad agencies "Every idiot who gets fired in the industry shows up as a consultant somewhere ...
Ryanair signals brand U-turn with eco claims
26 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
that they are." (2005) Ryanair's Michael O'Leary on the environment, agencies and the recession ...
Yahoo's content strategy: 'We have to prove our credibility'
22 Jul 2011 | by Noelle McElhatton
deliver against. And that s what the media agencies need to hear, to enable them to ensure their clients ...
Cinema bids to defy doomsayers with new partnerships and platforms
22 Jul 2011 | by Nicola Clark
cinemas. Media agencies point to the London 2012 Olympics, where demand for tickets has far exceeded ...
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