The history of advertising 9 - Magic Markers
25 Mar 2011
from agencies virtually overnight. Yet although they're almost gone, they're not forgotten by a lot of ...
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Media Headliner: Kelner is more than happy to keep an eye on 'i'
31 Mar 2011 | by Alasdair Reid
, there are plenty of observers, not least in media agencies, prepared to curb their enthusiasm. True, i ...
Close-Up: Are billings a good gauge of success?
25 Mar 2011
clearly spot-on for media agencies. But for a creative agency business that is becoming more integrated ...
Close-Up: So did SXSW 2011 really justify all that Tweeting?
25 Mar 2011
presence from agencies (mainly our American brethren) and lots of corporate branding this year, we seemed ...
Close-Up: Prepare for another tough year, ISBA conference hears
25 Mar 2011
execs - both marketers looking for insight and agencies and media owners on the lookout for new clients ...
Close-Up: AMV's formula for 15 years at the top of the billings table
25 Mar 2011
top ten agencies in 1996, only two - AMV and M&C Saatchi -have billings today that are higher than ...
Social media: the ownership battle between marketing, PR and customer relations
24 Mar 2011 | by Andrew McCormick
below, a variety of agencies make their case for handling brands' social media strategies....this month experienced a failure of its own, when an employee of one of its agencies tweeted from the ...
Is there always fair play on the pitch?
23 Mar 2011 | by Rachel Barnes
ISBA and the IPA have proposed six principles to which clients and agencies should adhere...It made for uncomfortable listening: last week a room full of advertisers and agencies was ...
Close-Up: Buchanan ready to get Publicis working in sync
18 Mar 2011 | by Matt Williams
agencies that have deep knowledge, but they also want collaboration and co-operation. Our set-up hopefully ...
Media: Double Standards - Are 'traditional' agencies made for social media?
17 Mar 2011 | by Jonny Spindler & Neil Kleiner
can still provide some of the most interesting insights. - Media agencies, ad agencies and ...
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