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27 Dec 2011 | by Adam Woods
. Benchmarking against meaningful data, however, is another matter. "Brands should always be wary of agencies ...
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The Download: Briefing - YouTube challenges TV channels
28 Dec 2011 | by Kim Benjamin
as testimonials no matter how many agencies may want to use this announcement to secure giant ...
Special Report: Social media - battle of the brands
26 Dec 2011 | by Kim Benjamin
specific agency to manage its social media output, but uses its existing PR and marketing agencies, which ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
up in the face of recession. According to the Association of Publishing Agencies, 63% of marketers ...
Christmas Bitch's Diary 21 December
22 Dec 2011 | by Media Bitch
's start with one of the hardest-working and playing media agencies on Charlotte Street (and Bitch regulars ...
Radio outperforms the market in 2011
22 Dec 2011 | by Arif Durrani
clients and agencies a timely pause for thought. Redican also believes the sector's market leader ...
Think BR: Learning from our failures
22 Dec 2011 | by Doug Findlay
to do this. Market research agencies often lack the breadth of expertise. So it requires a ...
British TV sales in 2011: Winners and losers
21 Dec 2011 | by Maisie McCabe
According to media agencies, the TV ad market is expected to be worth 3.5bn in 2011, with ...
Nissan in agency hunt for multinational corporate brief
21 Dec 2011 | by Sara Luker
the company s Switzerland offices. The brief was sent out to eight agencies during the past two ...
Levy's Weborama launches JV with Hi-Media
20 Dec 2011 | by Staff
advertisers and agencies. Financial details of the deal have not been released, though it is believed there ...
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