The iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
publisher has been talking to media agencies about the ad opportunities the app offers. Sister company Sky ...
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MCBD and SodaStream part company ahead of relaunch
28 May 2010 | by Joe Thomas
's advertising account in February, following a pitch against undisclosed agencies . It began its search for ...
Media Perspective: PHD can bring more than just price to the £25m Kraft account
28 May 2010 | by Ian Darby, ian.darby@haymarket.com
It can be fun talking to media agencies in the aftermath of a big pitch....is thought to have involved several stages including the presentation from both agencies of their ...
Close-Up: Learning the ways of China while flying the British flag
28 May 2010
The IPA sent a delegation from UK agencies to the Shanghai Expo to advise the Chinese on building...lure agencies into signing up for its "Advertising Works UK China 2010" trade mission - because the ...
Diary: Water-cooler monitor
28 May 2010
ad and media agencies. Agencies work hard for COI, but as one chief exec admitted: "We've made pots ...
Close-Up: Are agency profit margins too high?
28 May 2010
examination of the relationship between agencies and advertisers, focusing particularly on remuneration, was ...
Diary: Albion's arty challenge
28 May 2010
(www.drawandfold-over.com) and has extended the challenge to ad agencies as well. Diary waits with bated breath for your ...
Perspective: What I learned after swapping digital for political campaigns
28 May 2010 | by Mark Cridge
agencies, but to see it in action over what has clearly been a number of election cycles was impressive ...
Close-Up: Will Thomas be able to integrate M&C Saatchi?
28 May 2010 | by John Tylee
Advertising and spent 23 years in Saatchi agencies. He says: "Each of the companies has its own P&L, which ...
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