John Gisborne, Hill & Knowlton: A matter of risk and reward
29 May 2009 | by John Gisborne
brands and agencies just charged by the hour. Client relationships were rooted in a them and us ...
Agencies need both creativity and scientific know-how to offer clients the best chance of success..., appropriate for the target audience and easily understood. Whereas agencies in the past would often sell ...
brands and agencies just charged by the hour. Client relationships were rooted in a them and us ...
. Some agencies, in particular Edelman and Brands2Life, posted booming tech PR incomes and a number of ...
Guard has more than fourteen years experience working on integrated campaigns for agencies such ...
's raised the game a little and Google will be monitoring it with interest. One way it may effect agencies ...
The survey found that 37 per cent of agencies admitted to using AVE, although only two percent ...
LONDON - Digital agency InboxDMG, is launching a dedicated digital sales promotion arm - 'eSP'. ESP will use digital campaigns, viral, buzz and e-CRM to distribute promotional offers.
advertisers and media agencies, who submitted evidence to support the contrary view. However, the OFT has ...
stages of bringing together media owners, agencies and advertisers to reach clear consensus and ...
CHI & Partners, Grey and Leo Burnett are battling it out for a global Samsung brief to launch an as-yet-unnamed smartphone. Mikah Martin-Cruz, Samsung's UK marketing director, is handling the pitch from the UK.