Search results for "Agencies"

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Julia Holt, Huntsworth: Health PR - a creative science

29 May 2009 | by Julia Holt

Agencies need both creativity and scientific know-how to offer clients the best chance of success..., appropriate for the target audience and easily understood. Whereas agencies in the past would often sell ...

John Gisborne, Hill & Knowlton: A matter of risk and reward

29 May 2009 | by John Gisborne

brands and agencies just charged by the hour. Client relationships were rooted in a them and us ...

Technology PR Consultancies 2009

29 May 2009 | by Technology PR Consultancies 2009

. Some agencies, in particular Edelman and Brands2Life, posted booming tech PR incomes and a number of ...

AVEs remain widely used evaluation method according to PRCA survey

29 May 2009 | by Peter Hay

The survey found that 37 per cent of agencies admitted to using AVE, although only two percent ...

ITV rivals welcome OFT's recommendation on CRR

29 May 2009 | by Ian Darby

advertisers and media agencies, who submitted evidence to support the contrary view. However, the OFT has ...

UKOM in talks with Nielsen Online to develop online currency

29 May 2009 | by Sara Kimberley

stages of bringing together media owners, agencies and advertisers to reach clear consensus and ...

Hotline: Agencies battle for Samsung brief

29 May 2009

CHI & Partners, Grey and Leo Burnett are battling it out for a global Samsung brief to launch an as-yet-unnamed smartphone. Mikah Martin-Cruz, Samsung's UK marketing director, is handling the pitch from the UK.

Media: Double Standards - Media agencies ready to prove their relevance

29 May 2009

Simon Davis and Paul Frampton on a watershed period for media agencies, with the rise of digital...as a distinction as agencies and advertisers become more sophisticated with media such as online and ...

The Week: Agencies on alert as Danone set to review £300m media

29 May 2009

one of its roster agencies. Mediaedge:cia holds the £31 million UK business but the Havas-owned MPG ...

The World: The 4As opens its doors to a big world of trouble

29 May 2009 | by Claire Billings

Nancy Hill, the association's president, has raised eyebrows by welcoming non-US agencies into the...Little more than a year into her presidency of the American Association of Advertising Agencies ...

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