Marketing conference tackles double threat of economy and media fragmentation
25 Nov 2008 | by Staff
, advertising director, Morrisons. Agencies joining the debate include RKCR/Y R, Mother and DDB. For more ...
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Arts Council appoints four digital agencies
26 Nov 2008 | by Fiona Ramsay
LONDON - The Arts Council has selected four agencies to work on a variety of digital projects...The appointment of the four agencies to the roster followed a competitive tender process handled ...
Brand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
product into a crowded market, companies and their agencies must be honest with themselves about how ...
Contact centre league table 2008
24 Nov 2008 | by Staff
Our annual contact centre league table ranks the top outsourced agencies by their turnover. It may...The top two agencies - Vertex and Ventura - retain their positions. The vast majority of the ...
Marketing round table: outsourced contact centre bosses expect to pick up business during downturn
24 Nov 2008 | by Richard Abbott
an in-house operation. Only about 12% of staff work in specialist agencies, according to research by ...
Oxfam reviews digital account
20 Nov 2008 | by Fiona Ramsay
longlist of agencies has closed, with Oxfam expecting to narrow its selection to a shortlist in the new ...
Whitbread hires JWT Manchester to creative accounts
19 Nov 2008 | by Alison Donnelly
The work moves from McCann Erickson after a competitive agency pitch against undisclosed agencies ...
Survey: Marketing directors and agencies need more flexible arrangements
18 Nov 2008 | by Jeremy Lee
LONDON - Deals between advertisers and their agencies are too rigid and inflexible and do not allow...they are not getting great value from their agencies while the agencies are constantly bemoaning that ...
The Marketing Profile: Christian Stein of Peugeot UK
18 Nov 2008 | by Alex Brownsell
commercial customers. Furthermore, although Peugeot works with a roster of digital agencies - including CMW ...
Sampling a product versus experiencing the brand
18 Nov 2008 | by Mary Cowlett
are also bypassing field marketing agencies as newspapers are beginning to turn to mass sampling as a ...
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