Search results for "Agencies"

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Letter - Food for thought on media evaluation

suggests that agencies should do their evaluation internally.As a media evaluation company, we both provide ...

Careers: Brand manager of the week - Rachel Pirt, Senior brand manager, Mr Kipling Innovation, Premier Foods

- What makes a good brand manager? The ability to listen to and understand your consumers, agencies

Andrew Walmsley on digital: End of Google rebates will benefit all

Launched in 2005, with just 13 weeks' notice, the scheme upset many agencies and advertisers ...

Brand Health Check: NW

. However, agencies say that Emap's strategy for NW has been confused to say the least. As opposed to ...

If you think you've cracked the internet, you haven't

to me that a massive error was being made. The internet was being appraised by agencies and ...

Leader - Time for ITV boss Grade to turn the rhetoric into reality

consummate PR man and express no surprise that he has charmed some big advertisers and media agencies. They ...

Politics of the media: Will Michael Grade win his battle over CRR?

people, like Channel 4 s Andy Barnes, have been quick to remind media agencies that the savings they re ...

Letter - Agencies need to charge their worth

paying a different hourly rate. And PR agencies must learn to charge with more confidence for their ...

VIEWPOINT: Evaluate your own campaigns - and pay for it

you are spending 5m, 10m or 12m on advertising, the reality is that PR agencies are not paid the ...

Editorial: Subtle, engaging, powerful

agencies are staking a greater claim to money that would traditionally have made its way into digital ...

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