Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
personalised mail to drive relationships. Nevertheless, overall mailing spend continues to drop, and agencies ...
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getting through. Agencies maintain that the quality of de-duplication , suppression and customer ...
personalised mail to drive relationships. Nevertheless, overall mailing spend continues to drop, and agencies ...
day, according to the sector's trade body, the Association of Publishing Agencies (APA). With brands ...
LONDON - Marketing magazine publishes its annual league table of customer publishing agencies....Top customer publishing agencies 2007 Rank ...
Operating in a mature market, agencies are seeking growth by turning the data they collect into...consolidation among the bigger agencies, with GfK acquiring NOP and MORI joining forces with French firm Ipsos ...
agencies see the 5 September issue of the magazine....by Willott Kingston Smith for agencies affected by ...