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28 Sep 2007
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Editorial: Agencies need to adapt to new media landscape
28 Sep 2007
His premise is that agencies have approached much of what they do in a "back-to-front" fashion ...
The Week: Advertising Reviews - ITV reveals creative shortlist
28 Sep 2007
ITV has drawn up a shortlist of five agencies to pitch for its £20 million creative account, which...agencies will have chemistry meetings with ITV's marketing team, headed by the marketing director, David ...
Media: Double Standards - How technology is taking TV to greater heights
28 Sep 2007
opportunities for agencies, two TV chiefs argue....telling agencies of new technology developments and new media channels you can offer? We've invested in ...
In search of the new creative idea
28 Sep 2007
Today's fast-changing media landscape demands a new way of creative thinking, yet few agencies are.... But the changing media landscape also provides - by definition - a new canvas for creative agencies ...
Media: Chatter
28 Sep 2007
"Agencies don't need a subsidy. Everyone should be equal in an auction system, there shouldn't be ...
The Week: Media Reviews - Zenith retains £26m MFI
28 Sep 2007
agencies, including Universal McCann Manchester, BLM and OMD UK. Universal McCann and OMD were dropped at a ...
New-business rankings: 28 September 2007
28 Sep 2007
gained (pounds m) (pounds m) (pounds m) CREATIVE AGENCIES 1 1 ...
Letter - Food for thought on media evaluation
28 Sep 2007
suggests that agencies should do their evaluation internally.As a media evaluation company, we both provide ...
Media Perspective: ShortList surprises everyone and offers a real ad alternative
28 Sep 2007 | by Ian Darby, ian.darby@haymarket.com
. The early signs are that agencies are buying into the product. Mark Gallagher, the executive director ...
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