14 Dec 2004
| by MediaWeek
turn out to be a double edged sword for Associated with agencies already expressing concern about the ...
14 Dec 2004
| by MediaWeek
agencies that an increased audience obtained from the free title will be used to hike up ad rates....industry. Two years ago press buyers took umbrage at the Standard’s decision to force media agencies to be ...
14 Dec 2004
| by MediaWeek
was that it would be seen as being aloof by the world of agencies and media owners. “It’s the thing ...
14 Dec 2004
| by MediaWeek
agencies trying to worm their way into my good books. But no-one loves you when you are in sales. Bah ...
14 Dec 2004
the service to other agencies such as Karmarama, which can offer it as an own-branded solution.
With ...
14 Dec 2004
| by MediaWeek
in the water with DAB; more and more media buyers and agencies are thinking the listener numbers are ...
14 Dec 2004
| by Jennifer Whitehead,
Bafta project after a pitch against five other agencies. The website relaunch is to be followed by the ...
14 Dec 2004
| by MediaWeek
He also suggests that agencies could be given a sum of money to develop creative campaigns in ...
14 Dec 2004
| by MediaWeek
agencies are not being charged for the additional circulation until the end of February. But press buyers ...
14 Dec 2004
| by MediaWeek
New pitch guidelines aimed at
preventing advertisers from
stealing ideas from agencies have
been...an intellectual property rights database, which will allow agencies to register their ideas ...