to remove filtersTV companies to set up marketing body to promote ads
13 Dec 2004 | by Sam Matthews,
: "There is a strong desire among clients and agencies for a coordinated approach to marketing television ...
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Advertisers and agencies nudge publishers on figures
13 Dec 2004 | by Daniel Farey-Jones,
six-monthly average circulations, and start breaking out the monthly data to allow clients and their agencies ...
Publicis beats WPP in battle for Nestle US media account
13 Dec 2004 | by Gordon MacMillan,
's MindShare earlier this month after a showdown with ZenithOptimedia. The two agencies have been competing ...
Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
marketing programme. The account is currently split between a number of small, specialist agencies. The ...
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