Media Analysis: Advertisers face up to PVR threat
20 Oct 2004
viewing. The agency's media director Nigel Foot believes clients and agencies need to wake up to PVRs. But ...
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Media Analysis: PROs set sights on Metro's million
29 Oct 2004
Metro sources much of its content - news agencies and national newspapers. The paper is particularly ...
Media Analysis: Will a weekly glossy work?
13 Oct 2004
preparation for a launch next year and is asking media agencies to sign confidentiality agreements. It is no ...
Sales promotion: Promoting change
06 Oct 2004 | by Drew Barrand
Digital technology is revolutionising the sales promotion world, as agencies respond to retailer...To stop the rot, sales promotion agencies are integrating their core activity into campaigns using ...
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