to remove filtersLastminute.com brings advertising sales in-house
28 Mar 2003 | by Jennifer Whitehead,
reaching media agencies to sell advertising and sponsorships, as well as developing partnerships. The ...
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New York Times says advertising being hit by war in Iraq
28 Mar 2003 | by Staff,
also informed agencies and media companies that ad budgets will be cut or reined in. Some have gone ...
Burger King in US ad account talks with Y&R and Grey
28 Mar 2003 | by Staff,
Interpublic Group of Companies-owned agencies in July. Media planning and buying was moved from Bcom3's ...
CLOSE-UP: LIVE ISSUE - WAR. Caution reigns as advertisers ride out war in the Middle East
28 Mar 2003
, motor and US consumer brand advertisers told agencies they were considering cuts in adspend before war ...
HOTLINE: Poundstretcher talking to agencies
28 Mar 2003
Poundstretcher, the discount store chain, is talking to agencies in London and the regions about a
Media and creative agencies vie for Aer Lingus assignments
28 Mar 2003
Aer Lingus, the Republic of Ireland's state-owned national airline, is reviewing its media and creative accounts.
Agencies line up as Kwik-Fit reviews its £4m media account
28 Mar 2003 | by Jeremy Lee
Kwik-Fit, the automotive repair chain, is reviewing its 4 million media account.
their agencies
28 Mar 2003 | by Mitch Levy, the executive creative director at Joshua
Joshua's Mitch Levy argues that clients need to see greater cohesion from their agencies so that...so. Above-the-line agencies will see it differently, as will below-the-line agencies and design ...
THE DIRECT APPROACH: WWAV's Clare Rossi comments that direct marketing agencies are the most
28 Mar 2003 | by Clare Rossi, a partner at Zalpha, the WWAV Rapp Collins Group's consumer insight specialist
WWAV's Clare Rossi comments that, contrary to popular belief, direct marketing agencies are the.... Another area of disagreement is over where MNP is initiated: with clients, media agencies and "total ...
teams within agencies should work more closely together
28 Mar 2003 | by Jo Scharf, the strategy and insight director at Perspectives Red Cell
Perspectives Red Cell's Jo Scharf argues that the data and brand planning teams within agencies...creative product. (Which is odd, because creating effective communications is what agencies should be about ...
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