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Payment-by-result deals on the rise

27 Jul 2000 | by POPPY BRECH

agencies and are wising up to agency cost structures, according to the latest report on agency...media agencies and are wising up to agency cost structures, according to the latest report on agency ...

Opinion: Simon Marquis - Will local radio advertisers ever learn that less can mean more?

27 Jul 2000 | by SIMON MARQUIS

. Creative lessons seem to have more or less got through to the big London agencies in the 30 years of ...

Direct: BA rolls out new loyalty strategy

27 Jul 2000 | by MARK KLEINMAN

Loyalty, one of BA s retained below-the-line agencies. The revamp of Executive Club comes as BA ...

Opinion: Profile - Magazine man - Duncan Edwards, Deputy managing director, The National Magazine Company

27 Jul 2000 | by POPPY BRECH

anything, is his response when I say some media agencies are questioning the fit of NatMags stable of ...

NEWS ANALYSIS: ITV - So who wants to be an ITV billionaire? While Carlton and United may want to phone a friend and Granada sits pretty in the knowledge it will be a winner, advertisers are less than happy with the government’s decision to give th

20 Jul 2000 | by POPPY BRECH

Advertisers and agencies have expressed bitter disappointment over what they see as a failure by...Advertisers and agencies have expressed bitter disappointment over what they see as a failure by ...

CAREERS: Comment

20 Jul 2000 | by MARK ROY, Group managing director, The

manpower? An industry first has occurred - above-the-line agencies are now hawk-eyeing our DM-literate ...

AOL takes on former Lottery brand head

20 Jul 2000 | by BEN ROSIER

Lottery at Camelot. Drummond takes responsibility for AOL s relationship with agencies Mortimer ...

Marketing boss swaps tobacco for e-gambling

20 Jul 2000 | by MARK KLEINMAN

advertising account and its relationship with agencies Interfocus and New PHD Compass, appointed to the ...

NEW MEDIA: Wrigley to expand web activity across Europe

20 Jul 2000 | by BEN ROSIER

territory, with three to five agencies expected to go through to the final pan-European pitch. A ...

DIRECT MARKETING: Mailers learn to think creatively - Direct mail is often accused of lacking imagination, but all that’s changing

20 Jul 2000 | by JULIETTE GARSIDE

direct mail agencies are producing for their clients. Yet some of the heaviest users of direct ...

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