Search results for "Agencies"

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MEDIA: HEADLINER - Granada takes up arms as it prepares to do battle for ITV. Mick Desmond leads the new commercial charge. Jade Garrett investigates

26 May 2000 | by JADE GARRETT

. But advertisers and media agencies may be less than ecstatic as the old dichotomy of what is good ...

PRIVATE VIEW

26 May 2000 | by PETER SOUTER

at the annual AMV whist drive. Having established that good ads by other agencies make me ...

pharmaceuticals it buys, healthcare agencies are having to cultivate consumer expertise

25 May 2000 | by DANIEL TODARO, Client services director

affairs and consumer PR. The trend is one that arguably favours the mixed-discipline agencies at ...

more general PR agencies teach how branding begins at home

25 May 2000 | by DANIEL TODARO, Client services director

There s a battle going on to catch the ear of the workers. The management theorists have woken up to the benefits of a motivated, informed workforce, illustrated in the marketing arena by the recognition that off-message staff can undermine a brand, especially in the service sectors.

business into the path of PR agencies, but caution is needed if the relationship is to be profitable

25 May 2000 | by DANIEL TODARO, Client services director

ahead of any other marketing communications agencies. Not only is this a way of getting a...consultants ahead of any other marketing communications agencies. Not only is this a way of getting a ...

MARKETING MIX: Holt’s DJ career could put Team Saatchi in a spin

25 May 2000

Agencies will often go to great lengths to boost their cutting-edge appeal....Agencies will often go to great lengths to boost their cutting-edge appeal. However, at ...

DIRECT: M&SFS hires seven following DM review

25 May 2000 | by PAUL WHITFIELD

Marks & Spencer Financial Services (M&SFS) has hired seven below-the-line agencies in a review of...customers and want the agencies to become familiar with our distribution strategy to maximise its ...

PR LEAGUE TABLES: Boom time in City fuels financial PR - A series of major mergers and acquisitions as well as a growth in financial service activity has resulted in a buoyant PR sector

25 May 2000 | by DANIEL TODARO, Client services director

It is largely taken for granted that the high-tech specialists are the fastest growing agencies in...It is largely taken for granted that the high-tech specialists are the fastest growing agencies ...

eBay hires chief and lists five for UK ad campaign

25 May 2000 | by IMELDA MICHALCZYK

director and has lined up a shortlist of five agencies for its first UK ad campaign....director and has lined up a shortlist of five agencies for its first UK ad campaign. Crawford ...

PR LEAGUE TABLES: Consumer sector feels the squeeze - Tighter marketing budgets seem to be the norm in the consumer sector, yet many firms have still had to consolidate their positions

25 May 2000 | by DANIEL TODARO, Client services director

agencies to say what proportion of their income is derived from particular audiences - consumers...agencies to say what proportion of their income is derived from particular audiences - consumers ...

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