MARKETING MIX: That was the week that was
23 Jul 1998 | by DAVID HAIGH
asks six ad agencies to pitch for a campaign to promote the network to advertisers; and Allen Brady ...
Search results for "Agencies"
Search filters:
By Date
-
1998
-
Jul-1998
-
Jul-1998
By Publication
- Marketing
Click 
to remove filters
Add Search Filters:
By Date
- 02-Jul-1998 (11)
- 09-Jul-1998 (11)
- 16-Jul-1998 (12)
- 23-Jul-1998 (7)
By News Type
- News (41)
By Discipline
- Digital marketing (5)
- Direct Marketing (4)
- Marketing (37)
- Public Relations (3)
MEDIA: US case hits ad pricing rejig
23 Jul 1998 | by STEVE JOHNSON, Sales Controller, Atlant
its former advertising agencies could set back efforts to change television trading practices in the...and its former advertising agencies could set back efforts to change television trading practices in ...
Sainsbury picks RMG for loyalty
23 Jul 1998 | by DANNY ROGERS
supermarket has been talking to at least a dozen agencies - including Barraclough Hall Woolston Gray, Brann ...
Israel to push millennium tours
23 Jul 1998 | by LISA CAMPBELL
spokeswoman said that the Board s agency of record, Court Burkitt internationally reputed agencies would be ...
MEDIA: Hospitality means business - The World Cup offered media owners one of their best opportunities yet to wine, dine and entertain current and potential clients. Anne-Marie Crawford asks if it was worth the massive expense
23 Jul 1998 | by ANNE-MARIE CRAWFORD
more than once by Associated - even if they move companies or agencies. Tom Keveaney, sales ...
AGENDA: Camelot looks for feel-good factor - Camelot wants retailers to help make punters feel good about playing the National Lottery again, after almost four years of waiting for it to be them. But how easy will it be? Sue Beenstock reports
23 Jul 1998 | by SUE BEENSTOCK
to encourage retailers to push ticket sales at the point of sale. The two winning agencies ...
MARKETING FOCUS: Brands between the balance sheets - Brands are valuable assets but can be ignored in company accounts. David Haigh looks at new efforts to recognise brands’ true worth
23 Jul 1998 | by DAVID HAIGH
agencies should be rewarded according to the value they add to the brands they serve, rather than on the ...
Agencies team up for Welsh vote
16 Jul 1998 | by BINNUR BEYAZTAS
A partnership between advertising agency HHCL s Welsh Assembly elections. The two agencies ...
DESIGN: Design spreads its wings - Design agencies are keen to expand their offering, but is there
16 Jul 1998 | by ALEX BENADY
. Through mergers and consolidation, design agencies are now offering a welter of extra services, such as ...
MEDIA: TV tracking costs to soar
16 Jul 1998 | by STEPHEN MIRON, Commercial Director, The
complicated for advertisers and agencies when digital TV arrives....complicated for advertisers and agencies when digital TV arrives. The current system, where the ...
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
