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MEDIA FORUM: Are advertisers united against BARB’s data fee?. Don’t take anything for granted when you’re dealing with the BARB organisation. Last week, it gave advertisers a nasty surprise by asking them to start paying to see rat

29 May 1998 | by ALASDAIR REID

users: television stations, including the BBC and the commercial sector, plus advertising agencies...users: television stations, including the BBC and the commercial sector, plus advertising agencies ...

Limited budgets hit R&E spend in charity sector

29 May 1998 | by SOPHIE BARKER

pre-campaign planning and research or systematic evaluation of results. However, agencies reported ...

Dead Famous uses ’guidance’ tack to counter criticisms

29 May 1998 | by KAREN YATES

response to a growing need from agencies and clients who require guidance through an area that has not ...

Enterprise Oil in final talks with Bell Pottinger

29 May 1998 | by BERNARD INGHAM

agencies in total. Ray Dafter, Enterprise Oil s director of corporate affairs, to whom Bell ...

Meccano brings image up to date with Consolidated

29 May 1998 | by JULIETTE GARSIDE

. Consolidated will co-ordinate agencies in Europe, the US and Australia. Meccano s French agency is ...

Carlton seeks a single agency for music arm

29 May 1998 | by SOPHIE BARKER

Sound Products was handled on a project by project basis by different agencies. The new agency ...

CAMPAIGN DIARY: Richard’s dream ticket

29 May 1998

that the agencies have long since being paying us out of petty cash and now they re after the poor ...

Band and Brown to promote new look Irish Post

29 May 1998 | by HARRIOT LANE FOX

their achievements and views in the national press. Band and Brown beat two other agencies to win the ...

CLOSE-UP PERSPECTIVE: Guardian’s review flies in the face of brave advertising

29 May 1998 | by CAROLINE MARSHALL

use the same suppliers as agencies, but the price lists are wildly disproportionate. Photographers ...

MEDIA PERSPECTIVE: Researchers must tell us what makes fickle viewers tick

29 May 1998 | by CLAIRE BEALE

covering creative agencies get to spend their days watching colourful - and, hopefully, entertaining ...

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