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AGENDA: Are agencies just the job? - A growing number of client marketers are jumping the fence to

30 Apr 1998

How many times have you arrived back in your office after a meeting with one of your agencies...How many times have you arrived back in your office after a meeting with one of your agencies ...

Littlewoods in ad agency talks for Index brand

30 Apr 1998 | by RUTH NICHOLAS

Littlewoods is talking to five advertising agencies about launching a pounds 4m campaign for Index

MEDIA: K-C’s pounds 40m for MindShare

30 Apr 1998 | by PAUL THOMAS, Press Buying Director, Uni

media agency owned by WPP advertising agencies J Walter Thompson and Ogilvy & Mather....media agency owned by WPP advertising agencies J Walter Thompson and Ogilvy s former media arm, The ...

AGENDA: Why don’t Web shops work? - The latest closure of a new-media agency shows that the Web is still a tough medium for marketers to work with. Lisa Campbell reports

30 Apr 1998 | by LISA CAMPBELL

Digital, whose clients included Vauxhall. Many argue its demise is a further example of ad agencies ...

Computer game firm picks first dedicated shop

30 Apr 1998 | by LUCY BARRETT

at Gremlin Interactive, said: Previously we worked with a number of project-based agencies. We ...

Space agency explores image boosting plans

30 Apr 1998 | by LISA CAMPBELL

states, is inviting agencies to pitch for a project aiming to find out what the public thinks about ...

STOP PRESS

30 Apr 1998 | by DANNY ROGERS

shortlisted five agencies for its pounds 3.5m advertising account: Abbott Mead Vickers BBDO, Partners BDDH ...

BA global bank set for take-off

30 Apr 1998 | by DANNY ROGERS

target with promotional information. This could mean that one of its direct marketing agencies ...

MARKET RESEARCH: Shelf improvement - Market research is playing a major role in category management, and that includes guiding the development of new products, writes Julian Lee

30 Apr 1998 | by JULIAN LEE

with a golden opportunity. Agencies are reporting an upturn in business as category managers search ...

MEDIA: Car firms prepare to share - Car manufacturers could be the first major group to break with tradition and share television advertising space. Anne-Marie Crawford reports

30 Apr 1998 | by ANNE-MARIE CRAWFORD

our favour. Welcome move However, agencies with car clients have welcomed the move ...

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