Media planners and buyers welcomed the results of the Quality of Reading Survey this week though there is concern that the research is too simplistic.
Having chosen to banish myself to the back of Campaign, I approached the findings of the Quality of Reading Survey with trepidation. How many times does the average reader read the average inside back cover of any magazine, let alone Campaign? QRS s headline results didn t throw up that kind of detail,...
? Reid is not the only European chief asking this question at the moment as agencies find it s ...
be such a tricky one. Agencies spend around 1.5 per cent of their income on new-business ...
The Government is to compile a league table of agencies - and those that score highly will be...The Government is to compile a league table of agencies - and those that score highly will be ...
PR and advertising agencies to promote its 107 monuments across the country during the tourist...of PR and advertising agencies to promote its 107 monuments across the country during the tourist ...
The National Lottery Charities Board has brought in five PR agencies and a Government agency to...The National Lottery Charities Board has brought in five PR agencies and a Government agency to ...
The Prudential, the UK s largest life insurance company, is speaking to agencies about a major new...The Prudential, the UK s largest life insurance company, is speaking to agencies about a major ...
. Situated by London s Blackfriars Bridge, Icon provides publishers, advertising and design agencies, and.... Situated by London s Blackfriars Bridge, Icon provides publishers, advertising and design agencies, and ...
months after it won the pounds 30 million task from GM s Interpublic-owned roster agencies, Lowe..., five months after it won the pounds 30 million task from GM s Interpublic-owned roster agencies, Lowe ...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters