Media planners and buyers welcomed the results of the Quality of Reading Survey this week though there is concern that the research is too simplistic.
Having chosen to banish myself to the back of Campaign, I approached the findings of the Quality of Reading Survey with trepidation. How many times does the average reader read the average inside back cover of any magazine, let alone Campaign? QRS s headline results didn t throw up that kind of detail,...
? Reid is not the only European chief asking this question at the moment as agencies find it s ...
be such a tricky one. Agencies spend around 1.5 per cent of their income on new-business ...
- Gremlin Interactive, the computer games company, has shortlisted Walsh Trott Chick Smith, Summerfield Wilmot Keene, Court Burkitt and Mustoe Merriman Herring Levy to pitch for its 2 million account.
- Gremlin Interactive, the computer games company, has shortlisted Walsh Trott Chick Smith, Summerfield Wilmot Keene, Court Burkitt and Mustoe Merriman Herring Levy to pitch for its 2 million account.
- Gremlin Interactive, the computer games company, has shortlisted Walsh Trott Chick Smith, Summerfield Wilmot Keene, Court Burkitt and Mustoe Merriman Herring Levy to pitch for its 2 million account.
- Gremlin Interactive, the computer games company, has shortlisted Walsh Trott Chick Smith, Summerfield Wilmot Keene, Court Burkitt and Mustoe Merriman Herring Levy to pitch for its 2 million account.
- Britain s agencies have been warned not to squander the windfall coming their way as a result of...- Britain s agencies have been warned not to squander the windfall coming their way as a result of ...
- Britain s agencies have been warned not to squander the windfall coming their way as a result of...- Britain s agencies have been warned not to squander the windfall coming their way as a result of ...
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