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CAMPAIGN DIARY: Festive treats prove a turn-off for recipients

agencies a good name for creativity, the rest of the ad world let itself down. Topicality seldom ...

LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?

. First, the two agencies share key clients such as Procter s, Coca-Cola and Philip Morris ...

MEDIA HEADLINER: Daily Mail’s top adman looks to reinvigorate Sunday paper - Mike Ironside is relishing his new role at the Mail on Sunday, Anna Griffiths says

working his way up the media hierarchy - passing through the doors of five agencies. Ten years ...

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

. Promise brought together BA s three main below-the-line agencies - Tullo Marshall Warren, Claydon ...

MEDIA FORUM: How the major media players fared during 1998. Another year over, as John Lennon once put it. But not just any old year for the media business. Next Christmas, your favourite Yuletide singles will come courtesy of all-singing, all-dancing, pi

you? Who came out best - advertisers, agencies or media owners? Or should they all be happy about ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

agencies are taking their clients for a ride, he wrote. Being skilled in the art of deception, they ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need

have in common? They ve all used public relations agencies or lobbyists this year to work on their...have in common? They ve all used public relations agencies or lobbyists this year to work on their ...

MEDIA: IPC shortlists five

IPC Magazines has shortlisted five agencies to pitch for its pounds 5m centralised media account...IPC Magazines has shortlisted five agencies to pitch for its pounds 5m centralised media account ...

Cellnet DM shop to boost loyalty

, which handles promotions. CWC said that it may allocate the business to roster agencies Rapier ...

New agency to resurrect stars

Group, will help clients or advertising agencies to obtain copyright approval and family permission ...

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