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STOP PRESS

19 Dec 1998 | by NEILL DENNY

. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy, with ...

MARKETING MIX: Brand manager of the week

19 Dec 1998 | by DAVID MURPHY

with? Different agencies have different merits, but one we re working with at the moment is ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

, ad agencies will face growing pressure to prove the value of their work. Adwatch - the only ...

CAREERS: Comment - Freelance posts offer a flexible resource option

19 Dec 1998 | by KEVIN PRICE

interim management and could therefore help me achieve my aims. The importance of such agencies ...

Confrontation is better for genius than a dull peace

19 Dec 1998 | by ANDREW CRACKNELL

agencies have rung with the clamour that accompanies these outbursts. Has the tempering of this fury ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

19 Dec 1998 | by ROBIN COBB

higher-level marketing qualifications at a far greater rate than are agencies and consultancies. The ...

PROFILE: Big bad Woolfenden - PAUL WOOLFENDEN COMMERCIAL DIRECTOR EXPRESS NEWSPAPERS

19 Dec 1998 | by RUTH NICHOLAS

always have demanding relationships with their agencies, which will leave some bruised by the ...

at the upheaval facing agencies as new rules are unveiled

18 Dec 1998 | by ANDREW GRICE

tobacco promotion (Campaign, last week), another door will open - for some agencies, at least....on tobacco promotion (Campaign, last week), another door will open - for some agencies, at least ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation

18 Dec 1998 | by KEN GOFTON

the agencies that are benefiting. The battle in the marketplace has also brought business for ...

Rapier wins #8m Guardian Direct task

18 Dec 1998 | by ELEANOR TRICKETT

agencies, Lowe Direct....incumbent agencies, Lowe Direct. Rapier will work alongside the above-the-line agency, BMP DDB, to ...

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