to remove filtersSPOTLIGHT ON: IPC SURVEY: Should agencies tailor ads to suit individual publications? - More
29 Aug 1997 | by ALASDAIR REID
at the negative too. Its conclusion was that agencies and media specialists could do better. Could ...
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INTERNATIONAL ISSUES: Japanese commercials scandal prompts booking rethink - Agencies were
29 Aug 1997 | by MICHAEL FITZPATRICK
The notoriously cosy relationship between television companies and advertising agencies in Japan...The notoriously cosy relationship between television companies and advertising agencies in Japan ...
local markets/The hamburger giant’s agencies face the task of modifying its US image abroad
29 Aug 1997 | by RICHARD COOK
of McDonald s policy of keeping the hiring, firing and briefing of ad agencies on a local level ...
WHAT I REALLY LEARNED AT HARVARD: Agencies are criticised by their clients for a lack of broad
29 Aug 1997 | by MARK WNEK, executive creative director
STEPHEN CARTER
Standard Life talks to shops about two business initiatives
29 Aug 1997 | by CLAIRE BEALE
The Scottish insurer, Standard Life, has begun a search for two new creative agencies and two...The Scottish insurer, Standard Life, has begun a search for two new creative agencies and two ...
REVIEW: Marketing and advertising news in the week’s press ..
29 Aug 1997 | by KAREN YATES
PepsiCo has asked three agencies to pitch for its international 7-Up and flavoured beverages...PepsiCo has asked three agencies to pitch for its international 7-Up and flavoured beverages ...
HOTLINE
29 Aug 1997 | by CLAIRE BEALE
sponsorship of the Italian Grand Prix, which will be broadcast on ITV next weekend. The three agencies...agencies currently pitching for the main Campari account - HHCL s distributers in the UK, First Drinks ...
Mellors Reay set to vie for Government health advice work
29 Aug 1997 | by KAREN YATES
line up against the COI agencies, Delaney Fletcher Bozell and Leagas Shafron Davis, to compete for a ...
CAMPAIGN DIARY
29 Aug 1997 | by CAROLINE MARSHALL
. Virgin, or the experienced marketers who invite top agencies to enter costly pitches then decide ...
Monsanto chooses BBH to promote ’life sciences’ operation
29 Aug 1997 | by CLAIRE BEALE
with eight London agencies, shortlisting two - BBH and Lowe Howard-Spink - for a final shoot-out. BBH ...
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