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E-Commerce - How to make online sales pay.

31 Dec 1997

the internet project at Video Arts, talked to 15 agencies before selecting Carlyle Netmedia as site ...

because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies

19 Dec 1997 | by DAVE PHILLIPS

or strapline. Indeed, it is arguably a wonder that so few agencies succeed in persuading ...

Gap starts hunt for UK media planning and buying agency

19 Dec 1997 | by CLAIRE BEALE

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ...

’Sin bin’ uncovers inflated billings

19 Dec 1997 | by JOHN OWEN

Campaign unveils its first new-business sin bin this week - a selection of agencies which...Campaign unveils its first new-business sin bin this week - a selection of agencies which ...

Q: AN EXPERT’S VIEW: Young readers will always choose Oasis over Benny Hill, Tim McCloskey thinks

19 Dec 1997 | by TIM McCLOSKEY, deputy managing director

. The record business adores it, retailers give it truckloads of pages and even us agencies support it.... The record business adores it, retailers give it truckloads of pages and even us agencies support it ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

agencies relying instead on direct contact with a candidate or a small network of consultants or ...

PERSPECTIVE: Signing off saying some things have actually improved

19 Dec 1997 | by DOMINIC MILLS

to rise as more agencies realise its importance. I still remember the furore in 1992 when the IPA ...

RAC’s new marketer set to hold creative and media pitches

19 Dec 1997 | by KAREN YATES

that the initial stages of a review involving advertising agencies as an alternative had already ...

OPINION: Troubles ahead after a year of the unexpected

19 Dec 1997 | by DAVE PHILLIPS

make a difference?); the salary structures and working practices of many agencies are plain barmy ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

19 Dec 1997 | by RICHARD COOK

agencies are interested in sponsorship, the percentage is set to increase over the next few years. I don ...

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