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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

sales promotion agencies with increasing impact, while clients are also developing high levels of...above-the-line and sales promotion agencies with increasing impact, while clients are also developing high ...

MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

many agencies are boarding the integrated bandwagon shouldn t mean that every agency has got to ...

Associated in contract launch

ad sales team. The newspaper group has already begun making presentations to media agencies ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

creative personnel across advertising and design agencies, in-house marketing departments, and magazine ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

is essential - otherwise clients have to use separate agencies for print and broadcast ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - INTERNATIONAL

attention switched to marketers and agencies across Europe. Aware that pressures on the time of these ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

top agencies in TV advertising received film viewers which contained their own work and demonstrated ...

ADVERTISING & PROMOTION: Americans have written the book on direct mailing

famous agencies: only 10% came from the multinationals, the rest being by freelancers, in-house writers ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

had invested pounds 60m in trying to promote. Advertising agencies It started in May ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS

, and specialist judges from clients and agencies gathered for three days with the challenging task ...

 

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