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because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies

or strapline. Indeed, it is arguably a wonder that so few agencies succeed in persuading ...

Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ...

’Sin bin’ uncovers inflated billings

Campaign unveils its first new-business sin bin this week - a selection of agencies which...Campaign unveils its first new-business sin bin this week - a selection of agencies which ...

Q: AN EXPERT’S VIEW: Young readers will always choose Oasis over Benny Hill, Tim McCloskey thinks

. The record business adores it, retailers give it truckloads of pages and even us agencies support it.... The record business adores it, retailers give it truckloads of pages and even us agencies support it ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

agencies relying instead on direct contact with a candidate or a small network of consultants or ...

PERSPECTIVE: Signing off saying some things have actually improved

to rise as more agencies realise its importance. I still remember the furore in 1992 when the IPA ...

RAC’s new marketer set to hold creative and media pitches

that the initial stages of a review involving advertising agencies as an alternative had already ...

OPINION: Troubles ahead after a year of the unexpected

make a difference?); the salary structures and working practices of many agencies are plain barmy ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

agencies are interested in sponsorship, the percentage is set to increase over the next few years. I don ...

BBH strikes global deal with Burnetts

remains over both agencies media arrangements in the UK, although their media interests are likely to ...

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