19 Dec 1997
| by DAVE PHILLIPS
or strapline.
Indeed, it is arguably a wonder that so few agencies succeed in
persuading ...
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ...
19 Dec 1997
| by JOHN OWEN
Campaign unveils its first new-business sin bin this week - a
selection of agencies which...Campaign unveils its first new-business sin bin this week - a
selection of agencies which ...
19 Dec 1997
| by TIM McCLOSKEY, deputy managing director
. The record business adores it, retailers
give it truckloads of pages and even us agencies support it.... The record business adores it, retailers
give it truckloads of pages and even us agencies support it ...
19 Dec 1997
| by MICHELE MARTIN
agencies relying instead on direct contact with a
candidate or a small network of consultants or ...
19 Dec 1997
| by DOMINIC MILLS
to rise as more agencies realise its importance.
I still remember the furore in 1992 when the IPA ...
19 Dec 1997
| by KAREN YATES
that the initial stages of a review
involving advertising agencies as an alternative had already ...
19 Dec 1997
| by DAVE PHILLIPS
make a difference?);
the salary structures and working practices of many agencies are plain
barmy ...
19 Dec 1997
| by RICHARD COOK
agencies are interested in sponsorship, the
percentage is set to increase over the next few years. I don ...
19 Dec 1997
| by CAROLINE MARSHALL
remains over both agencies media arrangements in the UK,
although their media interests are likely to ...