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THIS WEEK: Agencies pitch in for Sega TV push

01 Aug 1996

Sega is gearing up to a pre-Christmas advertising spree by inviting McCann-Erickson and HHCL Brasserie to pitch for its TV campaign, which will focus on four Saturn titles.

THIS WEEK: JDA axed by NatWest.

01 Aug 1996

reviewing all its agencies work....reviewing all its agencies work. The bank is now drawing up a short list of direct-marketing shops ...

THIS WEEK: Marketing’s site a ‘hit’ with 6000

01 Aug 1996

. Marketers and agencies have come to the site from across the world. While UK visitors and those with a US ...

THIS WEEK: Lego set to build new agency link

01 Aug 1996

agencies to pitch in September: J Walter Thompson, BMP DDB and Duckworth Finn, Grubb & Waters ...

THIS WEEK: STOP PRESS

01 Aug 1996

s has confirmed it is in talks with six direct marketing agencies to handle the data and mailshots ...

SUPPLEMENT: DRTV; Hold the line please, caller

01 Aug 1996 | by KEN GOFTON

were being lost - a revelation that caused a major row between some ad agencies and clients and the ...

ANALYSIS:Charity begins on-packet

01 Aug 1996

. Too many times I get calls from sales promotion agencies on Friday afternoon looking for any charity ...

SUPPLEMENT: DRTV; Broadened horizons

01 Aug 1996 | by CATHY BOND

costs based on response rates rather than audience reach. Agencies and their clients are ...

 

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