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SUPPLEMENT: DIRECT MARKETING; Taking the direct route to success

14 Mar 1996 | by KEN GOFTON

, but more agencies than ever are getting involved. Ken Gofton reports...marketing, but more agencies than ever are getting involved. Ken Gofton reports If last year s ...

THIS WEEK: DM sector ‘booming’

14 Mar 1996

pounds 51m. The sector is booming, with 71 agencies in this year s table reporting a combined ...

ADVERTISING: St Luke’s gospel has its business disciples

14 Mar 1996

agencies. Creative collaborators The fact remains that virtually every agency that has set ...

MEDIA: MEDIA CHOICE; Local newspapers

14 Mar 1996 | by CAROLINE SIMPSON

many of the larger advertising agencies. This is probably down to three core reasons. * First ...

THIS WEEK: Salvation lies in saving the soul

14 Mar 1996

factual. Look at what promotional agencies are doing for cigarette brands: straightforward material, a ...

BELOW-THE-LINE: BRIEFS

14 Mar 1996

for two. Charter starters More than 100 agencies have signed the Direct Marketing ...

SUPPLEMENT: DIRECT MARKETING; The movers and the shaken

14 Mar 1996 | by KEN GOFTON

operation is much greater. Its three agencies in London, Leeds and Edinburgh have a combined turnover of ...

 

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