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CAMPAIGNS: LOBBYING; Military action by Land Rover

23 Feb 1996 | by DANNY ROGERS

40 MPs, three television crews, many of the national press and news agencies turned up to view Land ...

FOCUS: BROADCAST PR; Radio drops the ‘poor relation’ tag

23 Feb 1996

promotions. In the rough and ready early days of commercial radio, public relations agencies could ...

INTERACTIVE: Interactive gallery reviewed by Alex Letts

23 Feb 1996 | by ALEX LETTS

reference place for anyone in the marketing industry and a pointer to the future in terms of how agencies ...

MOVERS

23 Feb 1996

agencies, including an eight-year period as Robson Brown s client services director. Vicki Baxter ...

CLOSE-UP: NEWSMAKER/FERNAN MONTERO; Company man rises above jokes to rescue Y&R

23 Feb 1996 | by EMMA HALL

a job by 24 different advertising agencies on the East Coast of America. He remembers: I chose ...

THIS WEEK: Virgin offers soundtrack deals

22 Feb 1996

Virgin Records is approaching advertising agencies and production companies offering joint deals...Virgin Records is approaching advertising agencies and production companies offering joint deals ...

MARKETING MIX: COMMENT; Burying heads in sand won’t stop direct marketing

22 Feb 1996 | by DRAYTON BIRD

years, and has been noted, but not acted on sufficiently by many, especially in advertising agencies...years, and has been noted, but not acted on sufficiently by many, especially in advertising agencies ...

THIS WEEK: Cleese tops bill of encores for ad appearances

22 Feb 1996

lucrative contracts appearing as the face for major brands. However, advertising agencies say that ...

THIS WEEK: Ford steers cash away from TV

22 Feb 1996

review will not affect Ford s relationships with its advertising agencies. The company, which ...

THIS WEEK: STOP PRESS

22 Feb 1996

direct-marketing agencies. Current incumbents WWAV Rapp Collins and Leybourne Brown Maclean are invited to ...

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