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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

19 Dec 1996 | by TOM RODWELL

appointed 30 advertising agencies to bring a creative local flavour to the global message seems to have...appointed 30 advertising agencies to bring a creative local flavour to the global message seems to have ...

NEWS: Sunday Times to exit O&M after less than a year

19 Dec 1996 | by ANNA GRIFFITHS

work both agencies have produced, but it makes strategic and creative sense to consolidate the ...

NEWS: Danone axes MD post

19 Dec 1996

agencies earlier this year. Danone s marketing director, Peter Torreele, has left to join the ...

NEWS: McCarten takes on Sainsbury’s customer care

19 Dec 1996 | by JULIAN LEE

. Head-hunters have been briefed to trawl London s advertising and marketing agencies for a replacement to ...

ADVERTISING & PROMOTION: Bank plans pounds 20m job

19 Dec 1996 | by PATRICK BARRETT

work for all four of the group s brands. NAG had previously called a number of Scottish agencies ...

ADVERTISING & PROMOTION: Agency of the week: BDDH

19 Dec 1996

out, he admits that agencies of its size have to keep a constant eye on performance. He sees ...

MARKETING MIX: Quiz ’96

19 Dec 1996

bags in the autumn. Name the winning and losing advertising agencies. 8 This drink went blue ...

NEWS: Weiland says agencies are too tight

13 Dec 1996 | by JANE AUSTIN

Paul Weiland, one of advertising s most successful commercials directors, has accused agencies of...Paul Weiland, one of advertising s most successful commercials directors, has accused agencies ...

OPINION: Ad agencies alone can offer a true brand understanding

13 Dec 1996 | by DAVID BARKER

In the past, agencies delivered a united brand concept. That was until marketing got increasingly...In the past, agencies delivered a united brand concept. That was until marketing got ...

NEWS: Four agencies vie to win Chilean business

13 Dec 1996 | by REBECCA DOWMAN

The Chilean embassy will next week hold a four-agency pitch to select its new UK agency. The embassy s commercial department is seeing presentations from Burson- Marsteller, GCI, the Rowland Company and Hill and Knowlton for the pounds 300,000 budget account.

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