to remove filtersITV and Channel 4 insist they will beat declining ad market
16 May 2013 | by Arif Durrani
, including a third of all 18- to 24-year-olds. David Abraham, the chief executive, said agencies and ...
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Blippar connects disjointed families, says MEC executive
17 May 2013 | by Louise Ridley
media agencies. He said: "TV used to very much be a shared viewing experience in a shared environment ...
Inside...ITN Productions
09 May 2013
years worked with a host of brands, agencies and broadcasters to make innovative, cost-effective and ...
Arif Durrani: C4 heralds joined-up approach to BT Sport
09 May 2013 | by Arif Durrani
traditional spot. The vision, set to be presented to agencies and advertisers over the coming days, is to ...
ITV hit illustrates lingering power of scheduled TV
02 May 2013
Broadchurch s success took some London agencies by surprise. As one media planner put it: "It sneaked in ...
Should political ad rules be changed?
02 May 2013
advertising. In fact, political advertising is something many agencies will embrace more and more as the ...
UK TV advertising spend to decrease in second quarter
25 Apr 2013 | by Maisie McCabe
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the..., agencies have forecast overall TV adspend could decrease by between 2 and 4 per cent year on year in April ...
Things we like
25 Apr 2013
the attention of agencies this time with its "Toolkit 4.0". The interactive mock-up of The Daily ...
Arif Durrani: An innovative TV format is not just about length
28 Mar 2013 | by Arif Durrani
the standard unit of consumption' She calls for more help from agencies and clients in trying ...
Hazlitt ready to continue defying the odds at ITV
28 Mar 2013
collaboration with the agencies VCCP and ZenithOptimedia and ITV s creative and commercial teams. "Everybody ...
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