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Specialist agencies are best placed to benefit clients in the new world of marketing comms....assumption, however, ignores the fact that individuals use social media tools in many ways. Agencies that ...
Experts with broad experience can be more beneficial to agencies than specialists....agency thinking. There are specialist agencies that need specialist skills. Those working in healthcare ...
Multi-platform channel campaigns provide agencies with a framework for genuine integration....many agencies' models feel so dated. For integration to be meaningful, we must consider the behaviour ...
Brands and agencies must learn to be humanly relevant if they want to connect to consumers...., we'll use this opportunity to share our journey with you. Interestingly, some of the agencies we ...
As the internet reaches its adolescence, agencies must become more accountable....thoughts with others and influence others' thoughts. So how do we as agencies create new models to meet ...
Huge changes in the healthcare sector have necessitated the evolution of agencies....process strategically and leveraging the many opportunities it brings. Agencies need to develop new ...
Boutique agencies can offer the personal touch that larger companies may not be able to.
The speed of digital leaves many businesses in its wake. Agencies must act on ideas more quickly...can mean they let a fear of failure stop them from trying. The imperative on agencies, then, is to ...
For true integration, agencies and their brands need to put customers as well as employees at the...agencies seem reluctant to recognise that customers are increasingly in control of the buzz around a brand ...
With social media the lead discipline, PR agencies are best equipped to translate a brand's online..., lead integrated communications. However, clients and agencies alike have often lacked the confidence to ...
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