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Editor's intro: League tables 2009

27 Feb 2009 | by Claire Beale

Our School Reports issue is always something of an historical document, reflecting on agencies...A good year last year is no guarantee of health this. Yes, the smartest agencies are likely to see ...

Risk management and contingency planning will stay

13 Oct 2009 | by Steve Barrett

costs where necessary. It will hopefully equip agencies, clients and media owners with the tools they ...

Think BR: Jeans, cornflakes, Christmas and Postar

19 Nov 2012 | by David McEvoy

at the heart of our planning. Or in other words providing clients and agencies with what they want to ...

Think BR: Anatomy of Influence

20 Jul 2012 | by Abby Carvosso

brands has never been fully measured, with agencies and advertisers still using traditional metrics such ...

Progress on diversity but serious issues remain

30 Jan 2013 | by Alec Mattinson

. The industry is making progress. At the last count 80 agencies have signed up to the PRCA s intern ...

Think BR: Take part in the 2012 census of the creative media industries

04 Jul 2012 | by Dinah Caine

industry. Working with the Institute of Practitioners in Advertising (IPA), the Marketing Agencies ...

Arif Durrani: Facebook ads still have much to prove

14 Jun 2012 | by Arif Durrani

agencies), which often show statistically significant lifts in the measured response", but this only makes ...

 

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