Creative format: premium impact
01 Oct 2003 | by Periodical Publishers Association
PPA has launched a research guide, designed to help advertisers and agencies get more out of
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Campaign Creative Conference: How to Get Great Work out of Agencies
08 Oct 2002 | by Simon Clift
agencies or at media owners; all must work harder than ever to secure the creative standout that drives ...
The dangers of sponsoring controversial TV - how damaging can it be for a brand?
13 Jun 2007 | by Vox pop
brands over the reality show. Some agencies have said that PepsiCo's decision could have major
Case Study: IBM - A new model for IMC
23 Jan 2004 | by Professor Angus Jenkinson and Branko Sain
, advertising, PR, etc), with each group interfacing with a specialist agency or agencies. In many cases, this ...
Connections Awards
27 Feb 2003 | by Marketing magazine
Clients and Agencies have produced innovative, effective digital work that builds relationships ...
A year in media: Billetts forecasts modest growth for digital
25 Nov 2010 | by Federica Aperio
independent search agencies had on agency revenues six years ago, the larger groups have now taken a position ...
BRIC Report: Radio advertising spend
06 Jun 2011 | by Staff
Association of Communication Agencies, Wilkofsky Gruen Associates, ZAW, Dentsu, PricewaterhouseCoopers LLP ...
Comparison site Credit Jungle launches
12 Jul 2010 | by Staff
worsen credit scores, due to the creation of credit-search footprints by credit reference agencies." ...
When it comes to the bottom line, it's knowing the biz v. giving good buzz
31 Mar 2005 | by Carl Anderson, Doremus
. Just look at the roster of agencies vying for the business of B2B accounts. There will inevitably be ...
Campaign Creative Conference: Advertising versus other Marketing Disciplines
08 Oct 2002 | by Alan McWalter
agencies or at media owners; all must work harder than ever to secure the creative standout that drives ...
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