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Do agencies require a creative code?

17 May 2012

that does issue guidelines to its agencies. Why? Because they have been shown to work, according to Tim ...

Close-Up: Do agencies 'get' branded content?

11 Feb 2011 | by Matt Williams

Have agencies got their heads round branded online content as a discipline, Matt Williams asks....next step for brands." Exciting stuff. But agencies are still advised to approach with caution ...

 

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